Following the successful introduction of Jeep® footwear into John Craig last season, the two brands are expanding their partnership for Summer with a broader retail footprint, an extended product offering and the launch of the new Embracing the Elements campaign. The partnership continues to support Jeep®’s evolution as an urban adventure lifestyle brand, connecting with a new, style-conscious consumer through one of South Africa’s leading menswear retailers.
Following a strong response to the first season, Jeep® footwear will now be available across more John Craig stores, while the partnership expands beyond footwear with a selection of Jeep® Core T-shirts available across the full John Craig store network. Returning for Summer are the Patriot Boot and Gladiator Boot, now joined by exclusive colourways developed specifically for John Craig, available only through John Craig and Jeep® concept stores.
The Embracing the Elements campaign celebrates Jeep®’s ability to move effortlessly between different environments, occasions and experiences. Combining rugged influences, functionality and contemporary styling, the collection reflects a modern lifestyle where outdoor adventure and urban living increasingly overlap.
To celebrate the new season, Jeep® and John Craig will once again bring the partnership to life through an experiential retail activation. Building on the success of last season’s launch, which brought together influencers, media, John Craig staff, Jeep® vehicles and product displays, the upcoming activation will give guests the opportunity to experience the new collection and Jeep® lifestyle first-hand.
“The success of our first season with John Craig gave us the confidence to take the partnership further. Expanding into more stores, introducing exclusive footwear colours and adding Jeep® apparel is an exciting next step in reaching a consumer who connects with both the authenticity of Jeep® and a modern urban lifestyle.” Shahier Adams | Managing Director, Reviva Technology - JEEP®
The new Jeep® Summer collection, including the Patriot Boot, Gladiator Boot, exclusive John Craig footwear colourways and Jeep® Core T-shirts, will be available at selected John Craig stores nationwide, with Core T-shirts available across the full John Craig store network.
For more information, visit www.jeepapparel.co.za and www.johncraig.co.za, or follow @jeepapparelsa and @johncraig_sa.
